Custom PCs · Built in Estonia

A PC isn't a purchase. It's a 5‑to‑10‑year relationship.

Most builders choose components to hit a price point. We choose them so the machine is still the right machine in year seven. That is the whole difference, and it shows up in every part we pick.

Behind the motherboard tray: cables routed and tied, each strap named be quiet!, CPU socket exposed.

Two ways in

Start with what the machine is for.

Not with a budget tier. The standard is the same either way. What changes is the questions we ask.

GPU and memory seated, cables dressed to the power supply, live CPU temperature on the cooler.

For individuals

Gaming & Creator

Starting builds organised by what you'll actually do with the machine: competitive play, streaming, editing, everyday plus gaming. Each one explains its own component choices, and each one can go further.

Six identical cases on the bench, lids off, awaiting the same spec.

For companies

Office & Business

Office machines and workstations specified for a working life, not a procurement cycle. Itemised quotes, one contact for the whole order, invoiced with VAT to your company.

Where the difference is

Four parts most builds get wrong. Quietly.

None of these show up in a headline spec. All of them decide whether the machine is still healthy in year four.

  1. 01

    Power supply

    The part nobody asks about, and the one most likely to take everything else down when it fails. Every build gets a PSU from a short list of brands and models we trust. Not an upsell.

  2. 02

    Memory

    Matched dual-channel kits, always. On AM5, speed and timings tuned to the CPU, because on Ryzen memory speed shows up in real performance, not just on the spec sheet.

  3. 03

    Airflow

    The case is the thermal environment every other part lives in for years. Mesh fronts and fans placed for the actual heat load inside, not whatever shipped in the box.

  4. 04

    Storage

    Capacity is the easy number to sell. Endurance decides whether the drive is still healthy in year four. We choose on write-endurance rating, not on price per gigabyte.

Read the full page

How a build goes

Four steps. Nothing is bought until you've approved it.

The same process for one gaming machine or twenty office desktops. The specification is the contract.

  1. 01

    Tell us what it's for.

    Not which graphics card. What you'll run on it, how long you want it to last, where it will sit. Ten minutes by form, or a call if you'd rather.

  2. 02

    We specify it, and explain each choice.

    An itemised specification with a sentence on why every part is there, including the power supply by brand and model. One price. The real one.

  3. 03

    You approve the specification in writing.

    Changes happen here, before any part is ordered, not after. A build made to your specification is yours; we say so plainly at this step, and we ask you to confirm it.

  4. 04

    Built, tested, delivered.

    Assembled in our workshop, stress-tested under load, memory tuned, firmware set. Typically 3 to 7 working days from approval, depending on part availability. Delivered across Estonia. Baltic delivery on request.

What you won't find here

A few things we don't do.

The local market runs on the same playbook. We looked at it closely before deciding not to follow it.

  • No strikethrough prices.

    There is one price on every build, and it's the actual price. A number crossed out next to it is theatre.

  • No "0 € down" badges.

    A price is a price. We don't dress it up as a monthly figure to make it look smaller than it is. Financing is available to private customers through a partner; it's a separate agreement, quoted on request, never a badge on the price.

  • No unnamed power supplies.

    Every specification lists the PSU by brand and model. If a builder won't tell you which one, ask why.

  • No RGB by default.

    Lighting is a choice you make, not a look we make for you. Most of our builds leave with none.

What you approve

This is what you approve. One page, every part named.

Step three of every build, shown as it arrives. The excerpt is from the Competitive starting build; the shape is the same for one gaming machine or twenty office desktops.

Why these parts

Specification · CompetitiveExcerpt · page 1 of 1
  • Processor AMD Ryzen 7 9800X3D The cache matters more than clock speed for 1% lows, which is what you actually feel.
  • Graphics NVIDIA GeForce RTX 5070 12 GB Enough for 1440p at 200+ frames. The next card up buys 4K, which a 240 Hz monitor doesn't use.
  • Power supply 750 W, ATX 3.1, brand and model Named here on every specification: one of Seasonic, be quiet!, Corsair, Cooler Master or Antec, by model. Never an unnamed unit.
  • Memory 32 GB DDR5-6000 CL30, matched 2×16 GB One kit, two sticks, tuned to the CPU.
  • Primary storage 1 TB NVMe, high-endurance class 600 TBW rating or better.
And so onCooling, case, motherboard, assembly and testing. Each with its reason. PriceOne number, incl. 24% VAT, fixed on the day this page is written. ApprovalYour confirmation in writing. Nothing is ordered before it.

Notes from the workshop

Written at the bench.

  1. Why the power supply is named on every specification

    The one part almost nobody asks about, and the one most likely to take the rest of the machine with it. What we write on the specification, and why.

  2. Why every build gets a matched memory kit, never mixed sticks

    The two facts a plain "32 GB" doesn't tell you: whether the sticks are a matched pair, and whether the timings are tuned to the platform. What we write instead, and why it matters on Ryzen specifically.

  3. Why storage is chosen by endurance, not capacity

    Capacity is the number that sells a drive. Endurance is the number that decides whether it's still healthy in year four. What TBW means, and why we check it before a drive goes in a build.

All notes